PUBLIC RELATIONS
This checklist, based on careful evaluation, can measure the effectiveness of your personality in terms of the public relations profession.
Rate each item "yes" or "no." Each "yes" counts for 4 points. A "no" doesn't count. Anything below 60 is a poor score. A score between 60 and 80 suggests you should analyze your weak areas and take steps to correct them. Scores above 80 indicate an effective public relations personality
- Good sense of humor
- Positive and optimistic
- Friendly, meet people easily
- Can keep a conversation going with anybody.
- Take frustration and rejection in stride
- Able to persuade others easily
- Well-groomed, businesslike appearance
- Flair for showmanship
- Strong creative urge
- Considerate and tactful
- Adept in use of words
- Able to gain management's confidence
- Enjoy being with people
- Enjoy listening
- Enjoy helping other people resolve problems
- Curious about many things
- Enjoy reading in diverse areas
- Determined to complete projects
- High energy level
- Can cope with sudden emergencies
- See mistakes as learning experiences
- Factual and objective
- Respect other people's viewpoints
- Perceptive and sensitive
- Quickly absorb and retain information
Source: PRSSA Forum, Spring 1990.